Why business historians need a constructive theory of the archive
by Stefan Schwarzkopf (Copenhagen Business School)(firstname.lastname@example.org)
Abstract: Archival records are a constitutive element of business historical research, and such research, in turn, is fundamental for a holistic understanding of the role of enterprise in modern capitalist societies. Despite an increasing debate within business history circles about the need to theorize the historian as author and creator of narratives, a fuller reflection on the uses and limitations of the archive in business historical research has not yet taken place. This article takes its lead from theories of organisational epistemology, and asks to what extent business historians are trapped by an outdated, realist methodology and epistemology which is in danger of ignoring the multiple roles that archives play in their knowledge production.
Review by Stephanie Decker
Stefan Schwarzkopf’s paper on business archives (circulated by NEP-HIS on 2013-05-11) is a welcome addition to an increasingly lively debate about the future of business history. Originally published in the Business Archives Journal, it is now also available as an MPRA working paper. Even more refreshingly, it is a theoretical and more qualitatively focused discussion, which have remained rare on lists such as NEP-HIS, which are, as the name (New Economic Papers) suggests, dominated by debates based on the methodological apparatus of economics. In business and economic history, whether historians are quantitatively or qualitatively oriented, archives are central to their research. While business historians, the majority of whom work qualitatively, usually fail to discuss their methods at all, economic historians, mostly quantitatively oriented, provide detailed accounts of their numerical data and analytical procedures. Yet many also employ analysis based on historical sources in order to construct their models or to interpret their results; this aspect of gaining historical insight is however not discussed in methodological terms. The very familiarity of historians with their main research setting – the archive – apparently breeds contempt. Or disinterest at the very least.
This is precisely what Schwarzkopf highlights in his contribution: the need for a “fuller reflection of the uses and limitations of the archive in business historical research”. For this he blames the predominantly realist epistemology of many business historians even though other historians apparently have moved away from this in a variety of turns. Business history has certainly been somewhat divorced from the major trends and theoretical developments in mainstream history, even though this is perhaps less true in some continental European countries, where business historians remain integrated in history departments. More often than not they may be located in a variety of different departments, such as departments of social science or economics, as well as business schools. If business history ought to engage more with theoretical turns, the question today has become – which one? And from which discipline?
Schwarzkopf is certainly right to argue that a theory of the archive is necessary and important for business historians. It is in fact by now a much wider debate already (Ferguson, 2008; Stoler, 2009), and again one to which business historians have not contributed. But in this epistemological debate, even he seems to take too much for granted at times, first and foremost the very object of the debate. What do we think is an archive? “[A]rchives are organisations, they require institutional support.” Are archives really a ‘thing’, something tangible, an organisation, a location? To Michel Foucault archives were first and foremost structures that shaped the material, an approach that Schwarzkopf suggests greater engagement with at the end of the paper. And whatever empiricist historians may think about abstract Foucaultian constructs, in this digital, virtual age this definition is if anything gaining in relevance and reality. Are the two physical and conceptual notions of ‘archive’ mutually exclusive? Arjun Appadurai (2003) reminds us in “Archive and Aspiration” that they might be. He is interested in a very different type of archive, which is a personal locus of memory, identity and belonging for migrant communities. Postcolonial research is faced precisely with this absence of effective organisations that span past and present, thus the kind of archive that Schwarzkopf and many other business historians take for granted.
For business history, this is in fact also a more common issue than one would expect, at least for those who research the history of consumption or small firms in less concentrated industries. There are more theoretical options even for those cases, as the discussion by Newton and Carnevali (2010) shows. Because business historians are frequently dependent on private collection that are not institutionalised like their public counterparts, they have perhaps more in common with postcolonial approaches to a privatised past than they realise, because they are similarly weaving a patchwork that needs to contend with many gaps in the records (Decker, 2013). These issues cannot be neatly packaged into global North and South. What about the CEOs who offer their private papers to researchers? Archives come in increasingly different shapes and sizes. Can we have a theory that does justice to this variety? Or do we need many different theories?
Some of the most recent challenges to a stable notion of ‘archive’, such as digitisation, highlight the complexity of the issues. How does digitisation affect how archives are used, and vice versa? Will it determine what the collection stands for, more so than the entire body of files? Perhaps not a new problem for libraries that contain individual high value items that eclipse the totality of their collection, but certainly a phenomenon that will spread with digitisation. Just consider decisions to digitise parts of archival collections that are of greater public interest, such as World Bank’s digitisation of the Robert McNamara’s files. Faced with the impossibility of digitising an archive as vast as theirs, files of greater relevance to present-day audiences are prioritised, negating the need for people to physically enter 1818 H Street, NW, and engage with the overall collection. Is this a manipulation by the archivists, or is this it the pressure of demand shaping organisational responses?
Clearly neither history nor memory is simply determined by what was kept in the past. Memory is much more powerfully influenced by what the present is looking for in the past. Schwarzkopf highlights the important issue of ‘falsification’ in the example of Elsevier expunging undesirable products from the collection. The artificial boundaries between our knowledge of the past and present that have been taken for granted are called into question by new approaches such as memory studies. Here, history and archives are equated with “storage memory […] an ‘amorphous mass’ of unused and unincorporated memories that surround the functional memory like a halo (Tamm, 2013: 462 citing ; Assmann, 2011: 125).” The area of social remembering ought to be far more prominent in discussions of corporate history, while the theoretical implications of ‘mnemohistory’ still await critical engagement.
So what kind of archive are we talking about? The ground is shifting beneath us as we speak, as the meaning of the word “archive” is changing inexorably. Ask your undergraduate students, who might tell you the Financial Times database is an archive. And why not? “Digital humanities” are gaining ground, and debates about how this will change methodology and theory have just begun. And with technological advances, a postcolonial loss of organisational control is never far. Recent complaints in the UK newspaper the Guardian about the variable cost of archival research do not quite address the long-term impact of historical research via digital camera – that it allows all of us to build personal digital archives, removed from the oversight of institutionalised archivists. Business historians are by no means the only ones affected by these trends. If we ask whether we need a theory of the archive, surely nowadays we must first of all talk about how we define an archive, and whether business historians may actually be dead.
Schwarzkopf is right to criticise the widespread bias towards those easier-to-research, large corporate archives. Funnily enough, so has the more theoretically self-conscious Management and Organizational History (Mills and Helms Mills, 2011). But sometimes he overstates his case, for example when he writes: “If there is no archive that for example allows us to study the involvement of a specific company in arming Nazi Germany, or in exploiting slave labour in the Caribbean, then it has no space in academic discourse.” While clearly intended to be ironic, it is difficult to ignore the massive boom in German business history of the 1990s and 2000s in uncovering the Nazi past of German firms in the aftermath of the scandal surrounding Swiss bank accounts. The history of slavery and Atlantic history more generally has certainly been more significant outside business history (see for example Childs, 2002), but there are business historians engaging with these debates all the same (Haggerty, 2010). Painting the kettle too black detracts from the valid point that we need a greater epistemological engagement with our primary locus of research, the archive.
Not only has this debate been missing, as Schwarzkopf rightly points out, but there are also new approaches to theorizing the archive that go beyond the limitations of a short piece. This paper is one of the first to raise some of these fascinating questions for the practice of business history, and will hopefully spark a debate about the status of archival work in the field.
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